WHY SHOWS WORK

Face to Face

There is no better way to sell a product or service than face to face. Period. Traditional advertising methods are great for reaching large numbers of prospective customers but ultimately it's up to the consumer to take action. They still have to pick up the phone, visit your place of business, or contact you through email as a response to your advertising. The internet has certainly changed the way people shop. It has given them tools to find and compare products in minutes in the comforts of their own homes but they still can't touch the product, feel it, sit on it, or try it on. Think about the billions of dollars automobile manufacturers and dealers spend each year on advertising. Radio, television, newspapers, magazines, direct mail, internet, and yet it all still comes down to one thing...they want you to come to the dealership and sit down face-to-face with a salesperson.

Really Being Able to Sell

Wouldn't it be great to advertise your product or service and have people call or email you to place orders. Sure there are companies and products out there that do just that but it's not how most companies do business. Most need to give details, information, and answer questions before people make a decision to buy. As anyone in sales knows in most cases you may even have to SELL your product or service to people (i.e.  convince  them why they need your product, why it's better than your competitors, why it’s worth the money). The ability to overcome objections is paramount to selling any product.  A good salesperson must be able to READ a potential customer's reaction, expressions, body language in order to close a sale.  If all products sold themselves there wouldn’t be any salespeople - just order takers.

Qualified Prospects

Suppose you charged potential customers $8.00 to find out more about your product or service. Or what if it cost them $8.00 to visit your showroom or office just for the privilege of being able to buy from you?  You probably wouldn't have too many takers. But the few people that would pay for that privilege would be highly qualified. They would have to be very serious to pay you just for the opportunity to MAYBE buy from you. Strangely enough that's what happens everyday with targeted consumer events. People pay for the right to see what they can, in most cases, see for free. So why do they pay? Primarily because of CONVENIENCE. In today's busy world people don't have the time to drive from business to business comparing products and services or setting multiple appointments in their homes.. Having businesses following a similar theme collected under one roof gives them the ability to compare at one time, in one place and most importantly to be exposed to products and services they either didn’t know existed or have never seen in person.